Sales and marketing represent significant challenges to modern businesses. Technology changes, overhead costs increase, and recruiting quality inside sales/marketing personnel remains a steep hurdle for many business operations.
In order to improve profitability and efficiency, many companies choose to outsource their sales and marketing to external agencies. There are many advantages to this outsourcing model, each improving the overall performance of the organization and allowing companies to focus on what they do best: producing the best products and services available in a given market.
Why Outsource Sales and Marketing?
There are many reasons why more and more companies are outsourcing their sales and marketing work to specialized agencies. Primarily, this outsourcing is a strategic partnership, helping to improve operational efficiency by handing the complex nature of inside sales, telesales, and/or marketing initiatives to professional sales/marketing agencies. Another reason is based on a simple fact: sales and marketing are highly specialized, requiring extensive knowledge of market research metrics, Web technologies, and results-driven approaches to building business. Why struggle Read more
Whether you’re hosting an event or attending a networking event, you’ll want to make sure that you can make a lasting impression. Not only will you want to make sure that your conversations go well with whoever you reach out to at the event but you will also want them to remember you after the event. In order to accomplish that, you may want to consider giving out promotional gifts that have your information on it so they’re more inclined to remember your company or organization.
The Old Tried & True Gifts
Most people, when going to a networking event, when they want someone they meet to remember them will just throw out business cards to each and everyone they meet. That not necessarily a bad idea – evidence shows that business cards do still work great – but they may not create a lasting impression or may just get lost in the pile of business cards that they’re receiving from everyone else.
Instead, or in addition to, your business cards, try getting a bit more creative by giving out simple gifts or branded items that the recipient may actually want to use or at least will stand out from Read more
When looking for the right work vehicle for your service business it is important that you find something that will suit your needs while also being as economical as possible. With certain industries, like construction or handyman services, the choice is usually pretty straight forward. You will typically need a pickup truck to suit your needs. However, other industries, like house cleaning, plumbing, electrical work, you may have a few more options to consider.
First Consider the Space
One of the first things you need to consider when choosing your work vehicle should be the amount of cargo space available. For some industries you won’t need much space and can focus solely on fuel economy and price but if you work in an industry that requires you to haul large equipment like carpet cleaning or power washers for window cleaning then you will likely need something a bit larger.
The Ford Transit
For service industries that may need a bit more space but still want to keep their costs down, the Ford Transit is likely your best bet. It features plenty of space for equipment – including a high-roof option that totals 81.5 inches of interior cargo height – and Read more
For business startups, one of the biggest requirements for getting operations running smoothly and hiring the necessary team is cash. Unfortunately, new businesses are one of the riskiest loans a bank and lender deals with. Why? To better understand why startups are turned away, you must consider the four C’s of credit (collateral, capital, capacity and character).
- Lenders will expect to see business assets than can be used to create products or services; assets that can be turned into cash to make payments on the business loan. For startups (especially services businesses), it can be very difficult to reassure lenders with so few business assets.
- Collateral is pledged as security for repayment of the loan and is forfeited in the event of a default on the loan. New business owners will have little collateral, unless they have personal assets or a co-signer wiling to pledge assets.
- Of course, new businesses will not have the financial history necessary to show it has the capacity to generate enough cash-flow to successfully pay back the loan.
- While good credit does not guarantee that a business will be able to secure a loan, bad credit will definitely make the task a huge struggle.
Common Read more